Sunday, July 08, 2007

Public Tunes Out Live Earth


After all the relentless hype, it appears the overwhelming majority of people ignored The Goracle and his silly propaganda-fest.

I'll admit I tuned in briefly late Saturday and watch a little of The Police at Giants Stadium, but as soon as the idiot Kanye West came out and started babbling, that was it for me.
The Live Earth concert promoted by former Vice President Al Gore received plenty of media coverage and hype, but most Americans tuned out. Just 22% said they followed news stories about the concert Somewhat or Very Closely. Seventy-five percent (75%) did not follow coverage of the event.

By way of comparison, eight-in-ten voters routinely said they were following news coverage of the recent Senate debate over immigration. Fifty-four percent (54%) said they followed news coverage of the President’s decision to commute Scooter Libby’s sentence.

Skepticism about the participants may have been a factor in creating this low level of interest. Most Americans (52%) believe the performers take part in such events because it is good for their image. Only 24% say the celebrities really believe in the cause while another 24% are not sure. One rock star who apparently shared that view is Matt Bellamy of the band Muse. Earlier in the week, he jokingly referred to Live Earth as "private jets for climate change."
At one of the venues in Johannesburg, South Africa, organizers lamely blamed -- get this -- climate change, for the weak turnout.
Officials at Live Earth Johannesburg have blamed the effects of climate change for poor audience attendance at Saturday's (07Jul07) South African event. Organiser John Langford believes extremely cold weather in the region - it snowed last week (ends06Jul07) for the first time in a quarter of a century - kept people away from the concert, which starred Joss Stone, UB40, Angelique Kidjo and Baaba Maal. Speaking before the event, Langford said, "We're expecting 10,000 here tonight. It's a bit chilly, and we've had a strange winter... is it climate change? We had snow in Jo'burg last week for the first time in 25 years." But critics have blamed poor publicity for the weak turn-out.
Very weak.

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