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Monday, August 27, 2007

Coming Soon: $100 Million Annual Campaign to Keep Algore Relevant

Talk about throwing money down the drain. It's bad enough we get the daily propaganda from the global warming alarmists, but now we'll be privileged to be on the receiving end of a $100 million ad blitz?

Will there be any escaping the nonsense?

Madison Ave. Warms to Climate Change: Shops Vie for Al Gore's Alliance for Climate Protection Biz
Not too long ago, a premier ad agency wouldn't touch a campaign warning about the effects of global warming, fearing backlash from the automakers and oil companies that keep Madison Avenue's lights on. But now one of the most hotly contended pitches out there is for the Alliance for Climate Protection, the organization formed last year by Al Gore.

Four elite agencies -- Crispin Porter & Bogusky, Bartle Bogle Hegarty, the Martin Agency and Y&R -- are squaring off for the business and are expected to present to the former vice president himself early next month, according to executives familiar with the review. The budget for the "historic, three-to-five-year, multimedia global campaign," as the request for proposals puts it, is contingent on how much money the alliance raises. Media spending will likely be more than $100 million a year.

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