McDonalds Now Targeting All-Important Young French Gay Male Market or Something

I was unaware McDonalds heretofore wasn't gay friendly or in fact gave a second thought as to the sexuality of their customers. Always figured fast food was a place anyone could go to to pop in quickly for some meat. Sorry, couldn't resist. Anyway, they don't seem to have thought out their slogan here of Come As You Are, since that'll naturally invites wisecracks as well.

The father in this spot seems blissfully unaware the kid is gay and longing for something a little more filling than a Big Mac. Or maybe it's Big Mac he's pining for, IYKWIMAITYD.