'Bruno' Bamboozles Bubbas

You would think people might recognize a gag when they see one.

Well, think again.

Sacha Baron Cohen has struck again - this time hijacking an Arkansas cage fighting contest with a display of gay kissing.

The unsuspecting audience who turned up for the Blue Collar Brawlin' event, lured by the promise of $1 beer, expected a night of old fashioned fisticuffs.

What they got was two men stripping down to their underwear, kissing and "rubbing one another", according to local police.

The men - believed to be actors - were then forced to run for their lives as the 1,600-strong crowd pelted them with beer and chairs.

"We had a contract for cage fighting. We were deceived," said Dwight Duncan, president of the Four States Fair Grounds which provided the venue.

A spokesman for Baron Cohen declined to say whether he was behind the prank.

But the comedy star is currently in the US filming undercover as his latest creation, Bruno, a camp Austrian fashion reporter. A Bruno film is due in cinemas later this year.

Posters for Blue Collar Brawlin' promised: "Hot Chicks, Cold Beer, Hardcore Fights" and were accompanied by pictures of a scantily clad woman.

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