Wednesday, March 11, 2009

German Company Markets 'Obama Fingers'


Well, I can't be all that offended since most of us have been getting the finger from Obama since he took office. Although marketing fried chicken named after a black president might not go over well in some quarters, obviously.
A German frozen food company hopes to raise sales with a new product: Obama fingers. The tender, fried chicken bits come with a tasty curry sauce. The company says it was unaware of the possible racist overtones of the product.
Sure. That's believable. Those wacky Germans play dumb so well.
Selling products has, of course, become a bit more difficult than usual these days. No wonder then that companies everywhere are turning to optimistic marketing messages in an effort to counteract the steady drum beat of negativity coming from front page headlines around the globe.
If they want to avoid a drumbeat of negativity, naming something after Obama is the last thing you'd do.
Many sales executives have drawn the same conclusion: What better poster child for hope than US President Barack Obama? There are Obama dolls, Obama T-shirts, Obama soap-on-a-rope. There is even Obama thong underwear on offer.

Not wanting to miss the boat, a German food company has now gotten into the act. Sprehe, a company that has all manner of frozen delicacies on offer, has come up with a new product it calls "Obama Fingers." Far from being real digits, though, the "fingers" in question are "tender, juicy pieces of chicken breast, coated and fried," as the product packaging claims.
H/T Watcher.

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