A Recession-Proof Industry

Sex still sells, apparently. And always will.

Sex sells - even in tough times.

The Dow may be down, but the sex toy industry is heating up online and in store. From Web behemoth Amazon to Brooklyn boutique store Shag, sales of an increasing range of sexual accessories are on the rise.

"Everyone says thank God you opened - it's about time," said Sam Bard, 36, who co-founded Shag in Williamsburg last December.

"Each month's been better than the last," she said.

The "sexy shop" sells everything from vintage handcuffs to body paints and hosts sex-themed events like "introductory lessons in rope-bondage."

Bard believes the recession helped the business, which opened on Roebling St. for rent considered low for the gentrified neighborhood.

"More couples are staying at home to save money, so rather [than] spending $150 on a one-time dinner, they will spend the same amount for toys that will continue to be used indefinitely," she said.

Customers agree. "The expense of the toys is so insignificant compared to the growth of the relationship sexually," said Heather, 40, who admits that even though she's on a tight budget, she and her boyfriend laid down $150 on a "his and her" vibrator.

His and hers? Huh?