Campaigners for ethically-produced food provoked fury today by releasing an Al Qaeda-style spoof video in which they are seen holding Ronald McDonald hostage.They might kill Ronald McDonald. But there are an army of Ronalds to take his place.
Five members of the Finnish group, who call themselves the Food Liberation Army, are seen in black balaclavas with the fictional McDonald's figurehead distinctive in the foreground, despite wearing a hood.
The spokesperson threatens to execute the character if the fast food chain refuses to answer questions about how it produces its products.
McDonalds told MailOnline today that the stunt was irresponsible and 'in very poor taste'. It also denied the campaign group's suggestion that it was attempting to hide details about its food quality and manufacturing processes.
A spokeswoman said: 'McDonald’s is always available to engage in constructive conversations with our customers, stakeholders and the media.
'This stunt is in very poor taste and not a responsible approach to meaningful dialogue.
Saturday, February 05, 2011
Stupid: 'Food Liberation Army' Takes Ronald McDonald Hostage
Someone needs to get these guys a Happy Meal.