'The World Cup Has Been Devastating'

Now that the World Cup is warpping up today, who's been the biggest loser? Why prostitutes, it appears. Guess there just weren't enough politicians down there to keep them busy.

The influx of thousands of soccer fans would increase demand on South African sex workers; at least that was the belief of a leading expert prior to the start of the 2010 World Cup.

But it seems fans of the beautiful game that traveled to the Rainbow Nation have created a flop in sex-worker business -- leaving prostitutes out-of-pocket and out of work -- in favor of more high-brow pursuits.

"The World Cup has been devastating. We thought it was going to be a cash cow but it's chased a lot of the business away. It's been the worst month in my company's history," the owner and founder of one of Johannesburg's most exclusive escort companies told CNN.

"No one is interested in sex at the moment. I think we've had three customers who traveled here for the World Cup which has seen my group's business drop by 80 percent. I enjoyed watching the games, but I can't wait for everyone to just go home now!" the madam, who works under the alias of "Tori," added.