What Does Media Bias Smell Like?

How long until someone has an allergic reaction and sues USA Today?

Joint Promotion Adds Stickers to Sweet Smell of Marketing

A PROMOTION scheduled to begin today may prompt hotel guests to exclaim, with apologies to “Apocalypse Now,” that they love the smell of advertising in the morning.

Guests at Omni luxury hotels will find small scented stickers on the front pages of their free copies of USA Today. A blackberry aroma will suggest that the guests start the day at their hotels with a cup of Starbucks coffee “paired with a fresh muffin.” The promotion, to be tested for at least six months, is being sponsored by Omni Hotels and Starbucks Coffee.

It is one of two ideas being explored by the Gannett Company, the parent of USA Today, in the increasingly popular realm of scented advertising. The other concept Gannett is testing is to let marketers add scents to the ads they run in the pages of USA Today. Another national newspaper, The Wall Street Journal, owned by Dow Jones & Company, is also looking into scenting its ad pages.

Seeing Maureen Dowd at the top of the link above reminds me of the faint odor of cheap scotch and mindless prose.