Which begs the question--why don't they just use what they ladies are using or perhaps just take matters into their own hands?
Sweden is famous for breaking sexual taboos, so barely an eyebrow was raised when state-run pharmacies began to sell over-the-counter sex toys this summer, alongside the more conventional headache pills and hot water bottles.Seems there's a lot of gender-related confusion in Sweden.
Now the shops are being hauled before the Equal Opportunies Ombudsman, the government referee on sexual discrimination, after two men complained that the erotic toys – the bestselling are vibrators and vagina balls – discriminate against males.
The pharmacy chain, Apoteket, had a “misguided and untrue view of sexuality whereby a woman with a dildo is seen as liberated, strong and independent, while a man with a blow-up plastic vagina is viewed as disgusting and perverted”, said one of the petitioners.
Apoteket has made a spirited defence. Eva Fernvall, its head of retailing, said it was simply a matter of maintaining standards.
Young Swedish men were upset at the sight of even younger women wafting past club doormen while they were turned away as minors. “Bars tend to use women to attract more male customers and thus lower the age restrictions,” said Magnus Jakobsson, of the ombudsman’s office.Next thing you know they'll offer drink specials for the ladies, always a popular attraction back in my misspent youth.