When All Else Fails, Go After the Beer Drinkers

Grim news for Joe Six-pack in California. Of course, this won't accomplish a damn thing other than gouging consumers.

Joe Six-pack will have to pay a lot more to get his buzz on if Assemblyman Jim Beall has his way.

The San Jose Democrat on Thursday proposed raising the beer tax by $1.80 per six-pack, or 30 cents per can or bottle. The current tax is 2 cents per can. That's an increase of about 1,500 percent.

Beall said the tax would generate $2 billion a year to fund health care services, crime prevention and programs to prevent underage drinking and addiction.

"The people who use alcohol should pay for part of the cost to society, just like we've accepted that concept with tobacco," Beall said.

He added that the beer tax hasn't been touched since 1991, and the increase then was meager.

But the freshman lawmaker will have to lift the legislative equivalent of a full keg of beer over his head to get his tax enacted. That's because it would require a two-thirds vote in the Assembly and Senate - and then, because it's a constitutional amendment, it would have to be approved by voters. Republicans say it's a non-starter.

"I predict the shelf life will be very short," said Assemblyman Roger Niello, R-Sacramento, vice chairman of the budget committee. "It's a piecemeal approach to the budget that completely avoids any discussion of spending discipline, which is fundamentally why we have the problem that we have."

Naturally, it would be a job killer.

Dan Gordon, co-founder of Gordon Biersch Brewing Co., calculated that the tax on a barrel of beer would go from $6.40 to $89. "We would all be looking for jobs," he said.