Friday, January 15, 2010

Stunner: Palin's First Fox Appearance Crushes the Competition


It's not as if Bill O'Reilly doesn't crush the meager competition weeknights at 8 pm, but when Sarah Palin made her debut as an FNC contributor the other night she helped him completely obliterate the pretenders.
Sarah Palin was a smart hire for Fox News Channel, judging by the ratings for her debut on "The O'Reilly Factor" on Tuesday. The former Alaska governor's first appearance as an analyst drew 3.954 million viewers -- more than everything else on other cable new shows combined in the 8 p.m. hour. CNN's "Campbell Brown" placed second with 999,000 total viewers, MSNBC's "Countdown with Keith Olbermann" placed third with 906,000 total viewers and HLN's "Nancy Grace" brought up the rear with 704,000. Compared to host Bill O'Reilly's ratings the night before, the Palin push was worth a 22 percent rise in ratings, or more than 1 million more viewers including the repeat of O'Reilly's show at 11 p.m.
The most amusing part is Olbermann is now getting beaten by CNN, although they likely got a bump by Haiti coverage. Still, O'Reilly and Palin had more than four times the ratings than the lowly Olbermann.

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