Republicans don't watch MSNBC's "Countdown with Keith Olbermann" and it would be a complete waste of time to advertise the Toyota Prius on Fox News' "The O'Reilly Factor."We know there are plenty of Democrats watching O'Reilly considering there's a cottage industry devoted to harping on his every word. I guess there must be a couple of Republicans watching Olbermann since there is a site devoted to watching Krazy Keith, so obviously a few people have the stomach for his silliness.
This shocking news comes courtesy of TiVo, the San Jose pioneer maker of digital video recorders. Of course, we're being snarky (who, us?) about the shocking part, but TiVo says the information from its PowerWatch ratings service could be seriously useful to advertisers.
"Imagine you are a media planner charged with building a schedule starting in September to reach either Democrats or Republicans," Todd Juenger, TiVo's vice president and general manager of audience research and measurement, explained in a statement today.
Targeting viewers ages 25 to 54, for example, "is meaningless," Juenger continued, "because it tells nothing about the kind of people you are trying to reach."
The Power Watch service, though, includes anonymous data from 35,000 households that provided demographic information and volunteered to let TiVo track their television viewing second-by-second.
TiVo found absolutely no Republicans watching Olbermann in July, not even for one second, and positively no motorists who intend to buy an alternative-fuel vehicle within the next two years watching Bill O'Reilly.
Prime-time shows more popular with Republicans than the general public included "Army Wives," "America's Got Talent," "The Bachelorette" and "The Closer."
Democrats, meanwhile, enjoyed Bravo's "Kathy Griffin: My Life on the D-List" and "Top Chef Masters" and, in a sign that common ground among the two parties is possible in our lifetime, "The Closer."
Speaking of which, Ace notes tomorrow will bring (are you ready for it?) an hour-long Speshul Komment. I'd give a DVR or TiVo alert, but as the story notes, that would be pointless.
Instapundit links. Thanks!