Hot New Fashion Trend: The Femiman

Yes, that's a guy. Maybe we should call that look the Assange.

AUSTRALIA'S latest red hot model export is slender and blond with a striking delicate beauty - and he is a bloke.

Andrej Pejic is the new face in modelling. Gone is the typical blond and blue eyed beauty. Now the world has extreme androgyny.

The 19-year-old has taken the international modelling scene by storm in the past six months, with his gender-bender appearance.

He is at the forefront of a new trend - the super feminine look for guys - or as it is being called, the femiman trend.

"At the start photographers really tried to work against my look, they tried to make me look more masculine," Pejic said.

"Now, though, they do play around with it a lot more and embrace and try to accentuate the feminine and I am completely comfortable with that."

Pejic admitted he was often mistaken for a girl.

"Well that happens all the time - it kind of always has, it is kind of everyday life really," he said. Since hitting the catwalks in Paris in June for top designers including Jean Paul Gaultier and John Galliano, Pejic has appeared in French, Japanese, Turkish and Italian Vogue and has just shot his first global advertising campaign.

He jets out of his Melbourne home today bound for New York, where he has landed another lucrative advertising campaign - believed to be for one of Europe's top fashion houses.

"It has been a whirlwind, but a glamorous whirlwind," Pejic said.

Fabulous.