Thursday, January 31, 2008

Horrors: 'Saucy Schoolgirl' Ad Sparks Complaints

Lighten up, people.

Seriously, all this hubbub over thirteen complaints?

Ryanair has locked horns with the Advertising Standards Authority (ASA) over a newspaper advert featuring a "saucy schoolgirl", the BBC reports.

The advert punting cheap flights, which appeared in the Herald, Daily Mail and Scottish Daily Mail, shows a teen temptress with the strapline “Hottest back to school fares”. It attracted 13 complaints to the ASA insisting it was "offensive to show what appeared to be a schoolgirl posing and dressing provocatively and that the ad implied there were sexual connotations to the image".

According to the ASA adjudication, Ryanair "disagreed that the ad suggested sexual connotations" and further "believed it was obvious that the image was of a woman fully clothed and that the short skirt and bare midriff were representative of the type of clothing that was fashionable among young women in the UK".

Ryanair defended that it "believed the ad was likely to be found offensive only by the minority of people who were likely to find any such representation objectionable".

Meanwhile, Ryanair also has some problems with Sarko.

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