And now, from the, “Dewey Defeats Truman” file, we give you: “Congratulations Miami!”
That’s how a near-full page newspaper ad read in Monday morning’s Miami Herald. In the mother of all mistakes — or should that be the “King James” of all mistakes? — somebody in the Herald’s composing department inadvertently slapped the wrong Macy’s advertisement in the newspaper, promoting Miami Heat “championship” T-shirts and hats being for sale at the department store.
It’s common for print publications to have two display ads ready to go in championship events. T-shirt manufacturers do the same thing. But what makes this mistake unusual is the Heat trailed the NBA finals three games to two going into Sunday night’s game and were not yet in a position to win the best-of-seven series.
Monday, June 13, 2011
Buy One for LeBron