Friday, October 26, 2007

Don't Worry, Dems, We Get the Message

Your message is coming through loud and clear. It's why you're at 11% in the polls.

Feel free to change it, but we won't be listening.
Democrats are losing the battle for voters’ hearts because the party’s message lacks emotional appeal, according to a widely circulated critique of House Democratic communications strategy.

“Our message sounds like an audit report on defense logistics,” wrote Dave Helfert, a former Appropriations spokesman who now works for Rep. Neil Abercrombie (D-Hawaii). “Why are we defending [the State Children’s Health Insurance Program] instead of advocating a ‘Healthy Kids’ plan?”
Of course, they have a rational explanation for why the GOP gets their message through.
His memo is sharply critical of Republican policies but also suggests a neurological explanation for Republican message success: By using emotional appeals and warning of dire threats, Republicans can trigger neurons called “amygdalae” in the temporal lobe, which is the seat of the “fight or flight” response in the brain.

Almost every Republican message contains a simple and direct moral imperative, a stark contrast between good and evil, right and wrong, common sense and fuzzy liberal thinking,” Helfert wrote. “Meanwhile, we’re trying to ignite passions with analyses of optimum pupil-teacher ratios.”
He's on to us.

UPDATE: Michelle Malkin can't contain the laughter.

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