'There's No Way It Can Stink'

Just a hunch, but I'm thinking this is one fragrance line that won't exactly be a popular seller. Seriously, would you admit to smelling like some dead celebrity? Although when you think about it some smelly hippies will probably be bathing themselves in Eau de Che.

Get ready for Eau de Elvis.

A Beverly Hills company is formulating a line of "Antiquity" fragrances based on the DNA of dead celebrities including Elvis Presley, Albert Einstein, Marilyn Monroe, Michael Jackson - even Richard Nixon.

The firm, which also makes individualized scents based on a customer's cheek swab, says it's conjuring the star potions from DNA tests performed on hair clippings provided by renowned celebrity hair collector John Reznikoff.

"I can't go into our secret process, but we base the fragrance on the genetic code," said Dr. Diva Verdun, chief development officer at MyDNAFragrance.com.

Verdun conceded buyers aren't getting a tangible piece of their deceased idol's biology in the bottle, admitting that "you couldn't do a reverse DNA analysis off of the perfume." But she vowed the process is scientific.

"I did a little research on Elvis, and he actually had really bad body odor. So we don't want to clone him in any way or create a fragrance that actually smelled like him," she said. "DNA has nothing to do with bodily functions. There's no way it can stink."

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