Saturday, April 03, 2010

Palin's Fox Show Crushes the Cable Competition


Naturally it's spun here as performing modestly.
Sarah Palin’s Real American Stories performed modestly for Fox News on Thursday night. Its 2.073 million viewers and 472,000 adults 25-54 dwarfed the competition, but compared to On the Record with Greta last Thursday at 10pm, there was nothing special about Palin’s ratings. Last Thursday Greta averaged 2.3 million viewers and 654,000 adults 25-54.

Whether it was the upcoming Good Friday and Easter holiday, TV viewing was down a bit in general and all the broadcast networks took it on the chin.
It performed modestly, yet it dwarfed the competition. OK. Sure, it didn't get the same numbers as Greta Van Susteren in the same slot the week before, probably since it wasn't a live news program. But to say it performed modestly is pretty weak.

Drudge has the nightly numbers:
FOXNEWS O'REILLY 2,981,000
FOXNEWS HANNITY 2,256,000
FOXNEWS PALIN 2,073,000
FOXNEWS BECK 2,014,000
FOXNEWS BAIER 1,877,000
FOXNEWS SHEP 1,658,000
MSNBC OLBERMANN 989,000
MSNBC MADDOW 950,000
CNN KING 839,000
CNN COOPER 820,000
CNNHN BEHAR 641,000
She drew more viewers than Glenn Beck and two other news program, but it was modest. She more than doubled Olberdork and Maddow, but it was modest. Olberfraud would be doing cartwheels if he even approached such modest numbers. She more than tripled the inane Joyless Behar, but the numbers were modest. She obliterated Anderson Cooper in the same timeslot, yet her numbers were modest. If any other politician drew numbers even comparable we'd be told they were a juggernaut heading for stardom.

But Palin gets over two million viewers and her numbers were modest.

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