Thursday, July 08, 2010

Taxpayer-Funded Leftwing NPR Changing Its Name to New, Catchier 'NPR'

Lord only knows how much money will be spent on this effort to "streamline" themselves. My question is does anyone refer to NPR as anything other than NPR already? Yes, I know it stood for National Public Radio, but who even calls them that?
No need for formalities here: National Public Radio now says it wants to be known simply as NPR.

So the Washington-based organization has quietly changed its name to its familiar initials. Much like the corporate names KFC or AT&T, the initials now stand for the initials.

NPR says it's abbreviating the name it has used since its debut in 1971 because it's more than radio these days. Its news, music and informational programming is heard over a variety of digital devices that aren't radios; it also operates news and music Web sites.

Hence: "NPR is more modern, streamlined," says Vivian Schiller, NPR's chief executive. She points to other "re-brandings" by media organizations, such as Cable News Network, which has been plain old CNN for years.

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